Some other impactful projects I worked on
Some other impactful projects I worked on
April 2022- Present
April 2022- Present
Test to package upsell ➡️
Test to package upsell ➡️
When users add N number of tests, they drop off from the cart after viewing the bill summary and other widgets. After listening to a number of customer experience (CX) calls, we found in our research that users tend to seek a package containing all their tests at a cheaper price. With that insight, we built a system where when a user adds N number of tests to the cart, the system recommends the most suitable package that offers the best value for money based on their input, thereby increasing the conversion rate.
When users add N number of tests, they drop off from the cart after viewing the bill summary and other widgets. After listening to a number of customer experience (CX) calls, we found in our research that users tend to seek a package containing all their tests at a cheaper price. With that insight, we built a system where when a user adds N number of tests to the cart, the system recommends the most suitable package that offers the best value for money based on their input, thereby increasing the conversion rate.
Impact: Uptick in conversion by ~ 2.5%
Impact: Uptick in conversion by ~ 2.5%
Animation for Search result page 🔎
Animation for Search result page 🔎
Adding a delightful feature to the Search result page loading state, showcasing that we are searching for the best results for you
Adding a delightful feature to the Search result page loading state, showcasing that we are searching for the best results for you
Cbc
Show all results
Complete blood count
Full body health package
Package • Contains 69 tests including CBC
Women wellness basic package
Package • Contains 37 tests including CBC
CBC (Complete blood count)
Contains 21 tests
Complete hemogram (CBC & ESR)
Contains 22 tests
Complete blood count with NLR (CBC)
Contains 22 tests
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Cbc |
Cbc
Show all results
Complete blood count
Full body health package
Package • Contains 69 tests including CBC
Women wellness basic package
Package • Contains 37 tests including CBC
CBC (Complete blood count)
Contains 21 tests
Complete hemogram (CBC & ESR)
Contains 22 tests
Complete blood count with NLR (CBC)
Contains 22 tests
Q
Z
X
C
V
B
N
M
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D
F
G
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search
Cbc |
Searching what’s best for you!
Cbc |
Searching what’s best for you!
Cbc |
Animation for package result 🔬
Animation for package result 🔬
Adding a delightful feature to the package finder loading state, showcasing that we are searching for the best results for you
Adding a delightful feature to the package finder loading state, showcasing that we are searching for the best results for you
Select specific tests that are a must need for you
Kidney health
Diabetes screening
Muscle health
Thyroid profile
Cholesterol levels
Urine analysis
Comprehensive vitamins & minerals profile
Comprehensive blood tests
Hepatitis B screening
Arthritis screening
Comprehensive cancer screening
Inflammatory markers
Cardiac risk markers
Fertility profile
Male hormones
Advanced tests
Step 2 / 2
+1
Find the best package
Select specific tests that are a must need for you
Kidney health
Diabetes screening
Muscle health
Thyroid profile
Cholesterol levels
Urine analysis
Comprehensive vitamins & minerals profile
Comprehensive blood tests
Hepatitis B screening
Arthritis screening
Comprehensive cancer screening
Inflammatory markers
Cardiac risk markers
Fertility profile
Male hormones
Advanced tests
Step 2 / 2
+1
Find the best package
Finding the best packages for you...
Finding the best packages for you...
Cross Sell 💰
Cross Sell 💰
An experiment where we tried nudging users in different cohorts of health conditions and symptoms. These cohorts were identified based on the medicines purchased by the user, nudging them to consider buying a lab test along with their medicine.
An experiment where we tried nudging users in different cohorts of health conditions and symptoms. These cohorts were identified based on the medicines purchased by the user, nudging them to consider buying a lab test along with their medicine.
Impact: Conversion by ~ 3.5%
Trust stories in diagnostics 🤝
Trust stories in diagnostics
When we talk about building trust, it's not a short-term experiment or task; trust develops over time. Keeping this in mind, we aimed to show users how safely we collect their samples, thereby building trust in our sample collection process.
When we talk about building trust, it's not a short-term experiment or task; trust develops over time. Keeping this in mind, we aimed to show users how safely we collect their samples, thereby building trust in our sample collection process.
